Why was Hello Kitty Invented?

In 1971, design company Sanrio Co. headed by Shintaro Tsuji decided to put cute images on their stationary. At first the characters were outsourced, but because they had to pay a royalty they decided to create designs in house instead. From their own research, they discovered the most popular animal character was a dog, then a white cat and next a bear. Since Snoopy already existed, they opted for a white cat design.

The “Birth” of Hello Kitty

Hello Kitty was created on November 1st, 1974 by Ikuko Shimizu. The first product released with her image was a small clear vinyl coin purse that retailed for 240 yen in 1975.

Originally Hello Kitty was nameless. Then, she was going to be called “White Kitty” after one of Alice’s cats in Lewis Carroll’s book Through the Looking Glass. This morphed into Kitty White, but due to a mistranslation she became better known as Hello Kitty.

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16 Responses to “Why was Hello Kitty Invented?”


  1. 1 elizabeth September 13, 2008 at 10:38 am

    what was the real reason that hell o kitty was invented? what made them choose these characters without the mouth? what was the real porpose to this? Please write back a.s.a.p -thank you.

  2. 3 houseofkitty September 16, 2008 at 9:52 am

    1. what was the real reason that hello kitty was invented?

    Hello Kitty was created because Sanrio’s research found that a cat was the most popular animal only after a dog. Since Snoopy existed, it made sense to go with a cat character. Before Hello Kitty, the company had already decided to go with putting cute characters on stationary.

    2. what made them choose these characters without the mouth? what was the real porpose to this?

    Hello Kitty doesn’t have a mouth so that the owner of whatever Hello Kitty good can interpret her to match their own feelings and personality. The Sanrio company has done this intentionally. Note that all their characters are created in house so that they can avoid paying royalties.

  3. 4 Tiffany Broadhead March 13, 2009 at 9:42 am

    I could not be any happier that you have came up with “hello Kitty” she is an amazing character. Also Hello Kitty has an big impact on the world. I’m so grateful that you can turn a cat into soo much more and make it more fun and playful and funny and just beyond the imagination. You are great people and I just want to say thank you.

  4. 5 hellokittyluver April 7, 2009 at 6:30 pm

    hi emily its me again ummmm whats your last name agains srry i accedently deleted it please reply before April 15,2009

  5. 6 hellolover October 2, 2010 at 8:07 am

    why does hello kitty have no mouth plz awnser

    • 7 houseofkitty October 5, 2010 at 1:08 pm

      I think it’s so anyone looking at her can decide what emotion Hello Kitty is expressing. Her look is intentionally neutral. I’m pretty sure I read that somewhere.

  6. 8 aida March 19, 2011 at 1:19 pm

    Hii my name is aida i need help with my project,i need as more information as possible.plzzz 🙂

  7. 10 tyena June 21, 2011 at 3:43 pm

    i got this SUPER CUTE hello kitty piggy bank from a china town store and i wanted to know why hello kitty was made can you help me?
    -tyena

  8. 12 linzzy January 18, 2012 at 10:34 am

    i love hello kitty nd always will i have my room full of hello kitty i just wanted to say thnks for making hello kitty

  9. 13 shell January 20, 2012 at 11:09 pm

    why is every one so crazy to think hello kitty is the devil?? Please realize that its just a cat with out a mouth because she is (emotionally) her own charater.. 🙂

  10. 14 America April 19, 2012 at 1:57 pm

    Plz answer this question

    How was hello kitty made i need to know my cousinsctold me not to like her but i love hello kitty and i please need to know the answer

  11. 15 Letty April 27, 2012 at 11:08 am

    I really don’t care y she was made but I love it 🙂 my car is full of hello kitty my girls room too thank you hope ull keep making cool thing of her 🙂

  12. 16 Arisasalazar September 2, 2012 at 11:58 am

    Wow people r so stupid now days hello kitty is just some toy for kids if you want a real story then look up the rugrats back story.


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