Sanrio is doing a just plain sweet product line called the Pink Ribbon Campaign. Profits from it go toward early detection, diagnosis and treatment of breast cancer. Hello Kitty is repeating as the Pink Ribbon Festival ambassador this year.
Have a look (click the link under each image to purchase):
Courtesy of Sanrio Japan
On a personal level, anything to do with helping cure cancer is a big deal. I help raise money and participate in the Terry Fox Run. It was actually just this month that I took my 3 year old with me to walk the run. It’s his 2nd time going with me.