Part construction toy and part collectible, next spring you’ll be able to buy Hello Kitty Mega Bloks in Canada, the US and Mexico. This is a 2-year licensing agreement between Sanrio and Mega Brands.
I have a feeling little girls are going to love it and their mommies are too! I personally would love to see girls encouraged to construct their own little worlds with the blocks. The blocks are aimed at girls 4 to 7 years old.
More details at Winnipeg Free Press.